THE ORIGINAL
The hidden gems. The local favorites. The spots only real Milwaukeeans know about. One email. Once a week. No fluff.
Delivered every Wednesday. Unsubscribe anytime.
Brands & Partners
22M+ views in 2025. Let's talk.
We filter through the noise so you don't have to.
Written by people who live here and go to these places.
Get the highlights in 5 minutes or less.
Don't Miss Out
Handpicked events worth your time
Jan 17 • 5:00 PM
Historic Third Ward
Jan 18 • 2:00 PM
Lakefront Brewery
Jan 19 • 2:30 PM
Fiserv Forum
Jan 23 • All Day
Various Restaurants
Trusted by Milwaukee
22M+
Annual Views
7 Years
Covering Milwaukee
"Finally, someone who actually knows Milwaukee. No tourist trap BS — just the real spots locals love."
Sarah K.
Bay View Resident
"I've lived here 10 years and Discover Milwaukee still shows me places I've never heard of. It's like having a cool friend who knows everyone."
Marcus T.
East Side
"The only newsletter I actually open every week. Short, useful, and makes me feel like I'm not missing out on the good stuff."
Jenny L.
Third Ward
Guides & local favorites
What's happening this week
Get the weekly scoop