Media Kit · 2026
Reach the people who decide where Milwaukee eats, drinks, and spends.
Discover Milwaukee is the city's most-followed independent local platform. For brands — local or national — it's the fastest way into an engaged, ready-to-spend Milwaukee audience.
Start a Partnership →100% Organic — No Boosted Posts, No Paid Reach
The Audience
*Facebook projected from 11/25 onward.
Young professionals, couples, and groups of friends who try new places, go out midweek, and spend locally.
Proof
From neighborhood gems to household names — see the full roster on our partner page.
What Partnering Actually Does
Not impressions. Not "engagement." Real people walking in, booking, and buying — that week.
Reach only counts if it acts. Ours does — 37.1M views a year from locals who use us to decide where to actually go.
Milwaukee already takes our word for it. Feature with us and that credibility points at you from day one — no warming up a cold audience.
Our audience is 79% ages 18–44 — locals who try new places, go out midweek, and spend money here. You're reaching the people who fill rooms and tabs.
Why Us
We don't do boring. We don't do stock photos. And we definitely don't do "Hey guys, check this out" energy. We make content locals actually want to watch — and act on.
When we post about a business, people show up.
See the Work
Real partnerships across every kind of brand — with the view counts to match. This is what showing up on Milwaukee's feed actually looks like.
Every number here is 100% organic — no boosted posts, no paid views or reach. Just a community that actually watches. View counts from Instagram insights; tap any clip for sound.
Ways to Work Together
Every partnership is tailored to your goals and budget. Tell us what you're after and we'll build the right mix.
A single, native post or story built for your launch, opening, or event — written and shot to blend into the feed, not interrupt it.
A steady drumbeat of content across the season so Milwaukee sees your brand more than once. Consistency is what turns awareness into foot traffic.
A high-engagement giveaway that grows your following while putting your product in local hands. Great for fast list-building and buzz.
On-the-ground coverage and promotion for your event, grand opening, or activation — before, during, and after the doors open.
Own a recurring franchise like This Week in Milwaukee or the Festival Guide and stay top-of-mind with the locals planning their week.
Why Milwaukee
A metro of more than 1.5 million people, the 38th-largest media market in the country, and a local audience that trusts local voices. See how brands win here.
Read: Marketing in the Milwaukee Market →Questions
Audience reach and demographics, per-platform following (Instagram, TikTok, Facebook), partnership package types, content formats, and the brands we have worked with. Discover Milwaukee reached 37.1 million views in 2025 with 235,000+ followers, 79.2% aged 18–44.
235,000+ followers across Instagram (151K), Facebook (41K), and TikTok (43K), reaching 37.1 million views in 2025.
One-time features, ongoing partnerships, giveaway collaborations, event partnerships, and sponsorships such as This Week in Milwaukee and the Festival Guide. Packages are tailored to your goals and budget — share your details in the partner intake form.
Yes. Discover Milwaukee works with both local Milwaukee businesses and national brands looking to enter or grow in the Milwaukee market through trusted local creators.
The most efficient way to advertise in Milwaukee is through a trusted local platform whose audience already acts on its recommendations. Discover Milwaukee reaches 37.1 million views a year across Instagram, TikTok and Facebook. Submit the partner intake form to get a tailored plan.
Partnerships are tailored to your goals and budget, from entry-level one-time features to ongoing seasonal campaigns. Share your budget range in the partner intake form for a custom recommendation.
Let's Talk
Tell us your goals and budget in the intake form — we'll come back with a tailored recommendation.
Start a Partnership →