Your Weekly Guide to Everything Milwaukee — Delivered Free 📬

Updated June 2026

Milwaukee Influencers & Creators

By the 414, for the 414. 52 creators worth a follow — ranked by their combined Instagram and TikTok reach, with links to every profile. Food, lifestyle, sports, music, arts, and the voices that keep Milwaukee talking.

Milwaukee punches way above its weight online. This is the city's creator class in one place — 52 verified influencers and personalities, ranked by their combined Instagram and TikTok following and grouped into tiers, from Milwaukee-born drag superstar Trixie Mattel and viral comedian Hero DW down to the neighborhood food accounts and local reporters worth knowing. We verified every profile against its public Instagram and TikTok, linked them directly, and left out pro athletes on purpose. Filter by what you're into, or scroll the whole roster top to bottom.

1 Million+ Followers

Hero DW (@herodw_)
Hero DW@herodw_
Personalities & Media

A Wisconsin comedian and content creator whose skits and social experiments rack up millions of views. Big-hearted comedy with Midwest roots.

Trixie Mattel (@trixiemattel)
Trixie Mattel@trixiemattel
Music & Nightlife

Milwaukee-born and Wisconsin-raised, Trixie Mattel went from local stages to winning RuPaul's Drag Race, selling out music tours, and building a cosmetics empire. The 414's biggest drag superstar.

TJass (Tristan Jass) (@tristanj22)
Sports

A Kenosha-bred basketball creator whose between-the-legs layups built a global following. Southeast Wisconsin's hooper-turned-internet phenomenon.

Charlie Berens (@charlieberens)
Charlie Berens@charlieberens
Personalities & Media

Charlie Berens turned Wisconsin nice into a national act, the Manitowoc Minute, comedy specials, and tours that sell out. The state's funniest export, ope and all.

Lakeyah (@lakeyah)
Lakeyah@lakeyah
Music & Nightlife

A Milwaukee-born rapper signed to Quality Control and Motown, turning city grit into national bars. Homegrown talent on a much bigger stage.

Kody Green (@schizophrenichippie)
Kody Green@schizophrenichippie
Lifestyle & Family

A Wisconsin mental-health advocate living openly with schizophrenia and reaching millions with honesty and hope. Hard conversations, handled with heart.

500K – 1M Followers

Emilie Rackovan (@emiliexfosters)
Emilie Rackovan@emiliexfosters
Lifestyle & Family

A Milwaukee mom sharing the real, joyful story of fostering and adoption. Family life with the camera rolling.

Myaap (@itsmyaap)
Myaap@itsmyaap
Music & Nightlife

A Milwaukee rapper with a fast-rising following and a sound built for the city. 414 energy, full volume.

Khloe Kuriatnyk (@khloekuriatnyk)
Khloe Kuriatnyk@khloekuriatnyk
Lifestyle & Family

A Milwaukee creator sharing style, motherhood, and everyday life with a loyal following. Relatable, polished, and all MKE.

Big Frank (@414bigfrank)
Big Frank@414bigfrank
Music & Nightlife

One of Milwaukee's hottest rappers and a driving force behind the city's signature 'lowend' clap sound. His breakout 'Backpack' went viral nationwide, but he's 414 to the core — area code right there in the name.

Ike Wynter (@ike_wynter)
Ike Wynter@ike_wynter
Arts & Culture

A Milwaukee eco-artist who turns reclaimed and salvaged wood into striking sculptures — from pop-culture pieces like SpongeBob and the Rugrats to custom work for the likes of Mike Tyson, NFL players, and the Brewers. Featured on NBC Nightly News and TMJ4, he's Milwaukee craftsmanship with a national audience.

250K – 500K Followers

Sara Nelson (@realbalanced)
Sara Nelson@realbalanced
Food & Drink

The Wisconsin recipe developer behind Real Balanced, making low-carb and keto cooking actually doable. Tested recipes, no fuss.

Tommy Violet (@violetsaretommy)
Tommy Violet@violetsaretommy
Personalities & Media

Milwaukee's self-styled 'unofficial Mayor' — a musician and creator who turns everyday city life into a love letter to the 414. If it's happening in Milwaukee, Tommy's probably there.

100K – 250K Followers

Certified Trapper (@imcertifiedtrapper)
Certified Trapper@imcertifiedtrapper
Music & Nightlife

A Wisconsin rapper whose offbeat style broke out online. Viral hooks, homegrown origin.

Discover Milwaukee (@discovermilwaukee)
Discover Milwaukee@discovermilwaukee
Personalities & Media

That's us — Jordan & Todd, the duo behind Discover Milwaukee and your insider's guide to the city. A 2026 Brewers Social Ambassador and former Milwaukee Bucks Ambassador, we cover the events, eats, and people who make the 414 worth talking about, reaching hundreds of thousands across Instagram, TikTok, and Facebook. Hi from this side of the screen.

Gareth Reynolds (@reynoldsgareth)
Gareth Reynolds@reynoldsgareth
Personalities & Media

A Wisconsin-bred comedian, actor, and co-host of the hit history-comedy podcast 'The Dollop.' Stand-up wit with Midwest DNA.

Sunny Lou (@s.u.n.n.y.lou)
Sunny Lou@s.u.n.n.y.lou
Music & Nightlife

A Milwaukee-born audio engineer, DJ, and songwriter at the center of the city's underground hip-hop scene. The sound behind a lot of records you already know.

Judy (MKEeeeEats) (@mkeeeeeats)
Food & Drink

Judy eats, drinks, and runs her way across the city, then hands you the receipts. A 2026 Brewers Ambassador with a feed full of where to go next.

INCOGNITO (@datboyinc)
INCOGNITO@datboyinc
Personalities & Media

INCOGNITO is a national radio personality with deep Milwaukee roots, mic in hand and the city behind him. Full volume, all the time.

50K – 100K Followers

Andrea Boehlke (@andreaboehlke)
Andrea Boehlke@andreaboehlke
Personalities & Media

A Wisconsin-raised TV host and three-time 'Survivor' competitor turned media personality. Random Lake roots, national screen time.

Kristin Brey (@kristinbrey)
Kristin Brey@kristinbrey
Personalities & Media

The voice behind 'As Goes Wisconsin,' cutting through the noise on state politics with sharp, no-spin commentary. Wisconsin's plain-talk host.

Lillwaukee (@lill.waukee)
Lillwaukee@lill.waukee
Food & Drink

A Milwaukee food account hunting the city's best plates and hidden gems. Your next craving probably lives here.

DJay Mando (@djaymando)
DJay Mando@djaymando
Music & Nightlife

A high-energy Milwaukee DJ who's spun for the Bucks and the Packers. When the building needs to move, he's the one on the ones and twos.

Soph in Law (@sophinlaw)
Soph in Law@sophinlaw
Personalities & Media

A Milwaukee lawyer turned creator with sharp, funny takes on local culture, the city's housing crunch, and where to eat next. Equal parts counsel and content.

Nick (DudeFoods) (@dudefoods)
Food & Drink

Nick makes rad food and writes about it. Over-the-top recipes, deep Milwaukee roots, and creations you kind of have to see to believe.

Milwaukee Uncut (@milwaukeeuncut)
Milwaukee Uncut@milwaukeeuncut
Personalities & Media

A Milwaukee podcast going deep with the people shaping the city — unfiltered conversations, local lens.

25K – 50K Followers

Sam Buschman (@wisconsincheeseplease)
Sam Buschman@wisconsincheeseplease
Food & Drink

A Wisconsin creator celebrating the state's one true love: cheese. Curds, pairings, and dairy-state pride.

Maniaci (@mkemaniaci)
Maniaci@mkemaniaci
Personalities & Media

A Milwaukee personality and creator with a fast-growing audience and a feel for what the city's talking about.

Drew (@everydaydrew)
Drew@everydaydrew
Lifestyle & Family

Drew is a Milwaukee-born style guy who turned everyday menswear into a following. Clean fits, local roots, and an eye that earned him 'Best Instagram Account of Milwaukee.'

Meg in MKE (@milwaukeephoto)
Meg in MKE@milwaukeephoto
Lifestyle & Family

Meg eats, drinks, and explores her way across Milwaukee with a camera and hiking-boot energy. Adventure is the whole point.

Sophia Minnaert (@sophiaminnaert)
Sophia Minnaert@sophiaminnaert
Sports

Sophia covers the Brewers from the field and the booth, Pura Vida energy all season long. Milwaukee baseball from the inside.

Jacob Slade (@jacob_slade_)
Jacob Slade@jacob_slade_
Music & Nightlife

Jacob Slade makes ethereal sounds out of Milwaukee, WI. Atmospheric, homegrown, built for headphones.

TJ Dysart (@tjjdysart)
TJ Dysart@tjjdysart
Personalities & Media

A WISN-12 News reporter covering Milwaukee's biggest stories, on air and all over your feed. Breaking news with a familiar face.

Wisconsin Foodie (@wisconsinfoodie)
Wisconsin Foodie@wisconsinfoodie
Food & Drink

An Emmy-winning PBS and YouTube series that travels the Midwest telling the food stories from our own backyard. Wisconsin's table, on camera.

aya (@ayaidk)
aya@ayaidk
Music & Nightlife

aya writes songs and draws when the mood hits, a Milwaukee artist with a quiet, magnetic pull. Give the music a listen.

Katie, RN (@actiionjaackson)
Katie, RN@actiionjaackson
Lifestyle & Family

A Milwaukee registered nurse turned lifestyle creator — beauty, hair, and real life told from a 12-hour-shift point of view. Founder of the Nurse Bae community, equal parts glam and grind.

Nate Vomhof (@natevomhof)
Nate Vomhof@natevomhof
Arts & Culture

Nate is a pharmacist by trade and a photographer by obsession, shooting Milwaukee, and Brutus the dog, in its best light.

Gabi Loomis (@colormesassy)
Gabi Loomis@colormesassy
Lifestyle & Family

Gabi is the chaos coordinator of three boys, making mom life cute with wearable outfits and Midwest gems. Real accent, real recs.

10K – 25K Followers

MaryAnne Roethle (@rockwaypottery)
MaryAnne Roethle@rockwaypottery
Arts & Culture

MaryAnne throws beautiful, functional pottery out of Wauwatosa since 2019. Everyday objects made by hand, made local.

Zora Stephenson (@zorastephenson)
Zora Stephenson@zorastephenson
Sports

Zora is an NBC Sports reporter and play-by-play voice, twin mom, and a 'keep a-goin' optimist. Milwaukee sports told with heart.

DJ Shawna (@djshawna)
DJ Shawna@djshawna
Music & Nightlife

DJ Shawna is the official DJ of the Bucks, a six-time NBA All-Star DJ, speaker, and founder of Dare To Be. Booked for the moments that matter.

Cathy (@lemontreecathy)
Cathy@lemontreecathy
Lifestyle & Family

Cathy is an MKE-based recipe maker, mom of four girls, and a wine-and-coffee devotee. Her feed is comfort food you'll actually cook.

Mauricio Ramirez (@mauriciopaints)
Mauricio Ramirez@mauriciopaints
Arts & Culture

Mauricio is a visual artist and muralist blending realism, geometry, and color, on walls across Milwaukee and the country. Big, bold public art.

Kelli Calkins (@cookingwithkelli)
Kelli Calkins@cookingwithkelli
Food & Drink

A Milwaukee home cook sharing approachable recipes and kitchen wins. Real food, made doable.

Silversspots (@silversspots)
Silversspots@silversspots
Food & Drink

On a mission to become the king of Milwaukee food reviews, one plate at a time. Honest takes, DMs open for your next rec.

Melanie Ricks (@melaniericks)
Melanie Ricks@melaniericks
Sports

Melanie works the Bucks sideline as reporter and host, closest seat in the house. Game-night Milwaukee, live.

Munching in Milwaukee (@munchinginmilwaukee)
Munching in Milwaukee@munchinginmilwaukee
Food & Drink

Eating across Milwaukee one spot at a time, with the recs to prove it. The city's menu, sampled.

Social Cig (@socialcig)
Social Cig@socialcig
Music & Nightlife

Social Cig is midwest indie skate rock, tour dates and all. Milwaukee's answer to a sweaty, joyful basement show.

Ivon (@justatastemke)
Ivon@justatastemke
Food & Drink

Ivon tastes her way through Milwaukee and beyond, bilingual and always chasing the memorable plate. A Brewers Social Ambassador with eyes on the next great bite.

Basi (@shotbybasi)
Basi@shotbybasi
Arts & Culture

Basi shoots Milwaukee in stills and motion, a photographer and videographer with a booked calendar and a sharp eye.

Tia (@midwestgirladventures)
Tia@midwestgirladventures
Lifestyle & Family

Tia will travel for food, coffee, and a hiking trail, every time. A Midwest adventurer mapping the good stuff.

WebsterX (@websterx)
WebsterX@websterx
Music & Nightlife

WebsterX is one of Milwaukee's defining voices in hip-hop, an artist and community builder who helped put the city's sound on the map.

Frequently Asked Questions

Who are the biggest social media influencers in Milwaukee?

Ranked by combined Instagram and TikTok following, the biggest Milwaukee-area creators include comedian Hero DW, Milwaukee-born drag superstar Trixie Mattel, basketball creator TJass (Tristan Jass), 'Wisconsin nice' comedian Charlie Berens, and rapper Lakeyah. Our full list ranks 52 verified Milwaukee-area creators by their total reach across both platforms.

How is this Milwaukee influencer list ranked?

Every creator is ranked by their combined Instagram + TikTok following, then grouped into tiers (1 Million+, 500K–1M, 250K–500K, 100K–250K, 50K–100K, 25K–50K, and 10K–25K). We show tiers instead of exact follower counts because those numbers change daily, and we'd rather be accurate than precise.

How were these Milwaukee creators chosen and verified?

We focused on individual creators and personalities genuinely based in or closely tied to the Milwaukee area, across six categories. Each profile was verified against the creator's public Instagram and TikTok before being included, and every listing links directly to those accounts so you can confirm and follow.

Do these creators include professional athletes?

No. We intentionally leave out pro athletes, who are expected to carry large followings, and instead highlight the sports reporters, hosts, superfans, and creators who cover Milwaukee teams. The goal is to surface the people building an audience through their content, not their roster spot.

Are the follower counts on this page exact?

No. We deliberately show follower tiers instead of exact numbers because counts shift constantly across Instagram and TikTok. The tiers give an accurate sense of reach without publishing a figure that could be out of date the moment you read it.

Know a Milwaukee creator who belongs here? Get in touch.