Milwaukee punches way above its weight online. This is the city's creator class in one place — 52 verified influencers and personalities, ranked by their combined Instagram and TikTok following and grouped into tiers, from Milwaukee-born drag superstar Trixie Mattel and viral comedian Hero DW down to the neighborhood food accounts and local reporters worth knowing. We verified every profile against its public Instagram and TikTok, linked them directly, and left out pro athletes on purpose. Filter by what you're into, or scroll the whole roster top to bottom.
1 Million+ Followers

Milwaukee-born and Wisconsin-raised, Trixie Mattel went from local stages to winning RuPaul's Drag Race, selling out music tours, and building a cosmetics empire. The 414's biggest drag superstar.

A Kenosha-bred basketball creator whose between-the-legs layups built a global following. Southeast Wisconsin's hooper-turned-internet phenomenon.

Charlie Berens turned Wisconsin nice into a national act, the Manitowoc Minute, comedy specials, and tours that sell out. The state's funniest export, ope and all.

A Wisconsin mental-health advocate living openly with schizophrenia and reaching millions with honesty and hope. Hard conversations, handled with heart.
500K – 1M Followers

A Milwaukee mom sharing the real, joyful story of fostering and adoption. Family life with the camera rolling.

A Milwaukee creator sharing style, motherhood, and everyday life with a loyal following. Relatable, polished, and all MKE.

A Milwaukee eco-artist who turns reclaimed and salvaged wood into striking sculptures — from pop-culture pieces like SpongeBob and the Rugrats to custom work for the likes of Mike Tyson, NFL players, and the Brewers. Featured on NBC Nightly News and TMJ4, he's Milwaukee craftsmanship with a national audience.
250K – 500K Followers

The Wisconsin recipe developer behind Real Balanced, making low-carb and keto cooking actually doable. Tested recipes, no fuss.

Milwaukee's self-styled 'unofficial Mayor' — a musician and creator who turns everyday city life into a love letter to the 414. If it's happening in Milwaukee, Tommy's probably there.
100K – 250K Followers

A Wisconsin rapper whose offbeat style broke out online. Viral hooks, homegrown origin.

That's us — Jordan & Todd, the duo behind Discover Milwaukee and your insider's guide to the city. A 2026 Brewers Social Ambassador and former Milwaukee Bucks Ambassador, we cover the events, eats, and people who make the 414 worth talking about, reaching hundreds of thousands across Instagram, TikTok, and Facebook. Hi from this side of the screen.

A Wisconsin-bred comedian, actor, and co-host of the hit history-comedy podcast 'The Dollop.' Stand-up wit with Midwest DNA.

Judy eats, drinks, and runs her way across the city, then hands you the receipts. A 2026 Brewers Ambassador with a feed full of where to go next.
50K – 100K Followers

A Wisconsin-raised TV host and three-time 'Survivor' competitor turned media personality. Random Lake roots, national screen time.

The voice behind 'As Goes Wisconsin,' cutting through the noise on state politics with sharp, no-spin commentary. Wisconsin's plain-talk host.

A Milwaukee food account hunting the city's best plates and hidden gems. Your next craving probably lives here.

A high-energy Milwaukee DJ who's spun for the Bucks and the Packers. When the building needs to move, he's the one on the ones and twos.

A Milwaukee lawyer turned creator with sharp, funny takes on local culture, the city's housing crunch, and where to eat next. Equal parts counsel and content.

Nick makes rad food and writes about it. Over-the-top recipes, deep Milwaukee roots, and creations you kind of have to see to believe.

A Milwaukee podcast going deep with the people shaping the city — unfiltered conversations, local lens.
25K – 50K Followers

A Wisconsin creator celebrating the state's one true love: cheese. Curds, pairings, and dairy-state pride.

Meg eats, drinks, and explores her way across Milwaukee with a camera and hiking-boot energy. Adventure is the whole point.

Sophia covers the Brewers from the field and the booth, Pura Vida energy all season long. Milwaukee baseball from the inside.

Jacob Slade makes ethereal sounds out of Milwaukee, WI. Atmospheric, homegrown, built for headphones.

An Emmy-winning PBS and YouTube series that travels the Midwest telling the food stories from our own backyard. Wisconsin's table, on camera.

Nate is a pharmacist by trade and a photographer by obsession, shooting Milwaukee, and Brutus the dog, in its best light.

Gabi is the chaos coordinator of three boys, making mom life cute with wearable outfits and Midwest gems. Real accent, real recs.
10K – 25K Followers

MaryAnne throws beautiful, functional pottery out of Wauwatosa since 2019. Everyday objects made by hand, made local.

Zora is an NBC Sports reporter and play-by-play voice, twin mom, and a 'keep a-goin' optimist. Milwaukee sports told with heart.

Mauricio is a visual artist and muralist blending realism, geometry, and color, on walls across Milwaukee and the country. Big, bold public art.

A Milwaukee home cook sharing approachable recipes and kitchen wins. Real food, made doable.

On a mission to become the king of Milwaukee food reviews, one plate at a time. Honest takes, DMs open for your next rec.

Melanie works the Bucks sideline as reporter and host, closest seat in the house. Game-night Milwaukee, live.

Eating across Milwaukee one spot at a time, with the recs to prove it. The city's menu, sampled.

Social Cig is midwest indie skate rock, tour dates and all. Milwaukee's answer to a sweaty, joyful basement show.
Frequently Asked Questions
Who are the biggest social media influencers in Milwaukee?
Ranked by combined Instagram and TikTok following, the biggest Milwaukee-area creators include comedian Hero DW, Milwaukee-born drag superstar Trixie Mattel, basketball creator TJass (Tristan Jass), 'Wisconsin nice' comedian Charlie Berens, and rapper Lakeyah. Our full list ranks 52 verified Milwaukee-area creators by their total reach across both platforms.
How is this Milwaukee influencer list ranked?
Every creator is ranked by their combined Instagram + TikTok following, then grouped into tiers (1 Million+, 500K–1M, 250K–500K, 100K–250K, 50K–100K, 25K–50K, and 10K–25K). We show tiers instead of exact follower counts because those numbers change daily, and we'd rather be accurate than precise.
How were these Milwaukee creators chosen and verified?
We focused on individual creators and personalities genuinely based in or closely tied to the Milwaukee area, across six categories. Each profile was verified against the creator's public Instagram and TikTok before being included, and every listing links directly to those accounts so you can confirm and follow.
Do these creators include professional athletes?
No. We intentionally leave out pro athletes, who are expected to carry large followings, and instead highlight the sports reporters, hosts, superfans, and creators who cover Milwaukee teams. The goal is to surface the people building an audience through their content, not their roster spot.
Are the follower counts on this page exact?
No. We deliberately show follower tiers instead of exact numbers because counts shift constantly across Instagram and TikTok. The tiers give an accurate sense of reach without publishing a figure that could be out of date the moment you read it.
Know a Milwaukee creator who belongs here? Get in touch.
















